Running ads on social media platforms such as Facebook, TikTok, Twitter, Snapchat, and Google can be challenging due to the increasing number of ad restrictions and account bounces.
Fortunately, using agency ad accounts can be a solution to these problems. Agency ad accounts are licenses that allow businesses to run ads through an agency’s account rather than using their own.
In this article, we will discuss the benefits of using agency ad accounts. This text is based on the video Avoid Ad Bans & Restrictions: 5 Reasons to Test Out Agency Ad Accounts for Facebook and TikTok.
The first benefit of agency ad accounts is that they eliminate ad account bounces. Platforms like Facebook and TikTok have more trust in these kinds of accounts, which means fewer restrictions and less policy overview for businesses. Representatives from these platforms are also more willing to help fix any issues that may arise, making it easier for businesses to run ads without the fear of losing their account.
The second benefit is that agency ad accounts do not have limits, particularly Facebook ad accounts. Often, new ad accounts have a budget limit of $25 or $125, which can hinder businesses from scaling their ads when they find a winning product. However, with agency ad accounts, there is no limit to the daily budget. This means businesses can launch ads with a $10,000 or even $50,000 budget and see them optimize without restrictions.
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The third benefit of using agency ad accounts is the ability to target any location on TikTok. Without an agency account, businesses can only target specific countries, but with agency accounts, they can choose any location they want. This makes it easier for businesses to scale their products in different markets.
The fourth benefit is the trust factor. Agency ad accounts are directly provided by Facebook, Twitter, Snapchat, and TikTok, which means that these platforms have more trust in agencies that run ads through them. This is because agencies have already been pre-approved by the platform’s system, making it easier for businesses to run ads without the fear of being banned or flagged.
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Finally, using agency ad accounts can lead to a cheaper CPM and a higher CTR. This is because of the trust factor, which often leads to higher-quality audiences. Even if a business does not have ad budget limits on their account, they should still consider testing out agency ad accounts to see if their performance is better.
In conclusion, agency ad accounts are crucial for businesses looking to run ads on social media platforms. With the benefits of eliminating ad account bounces, unlimited daily budgets, location targeting, trust, and potentially cheaper CPM and higher CTR, businesses can scale their products and services more efficiently. Consider testing out agency ad accounts to see if they are right for your business.
Watch the full video to get more insight